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Monday, July 27, 2020 | History

2 edition of Managing customer-initiated contacts with manufacturers found in the catalog.

Managing customer-initiated contacts with manufacturers

Douglas Bowman

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by Douglas Bowman

  • 228 Want to read
  • 14 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English


Edition Notes

StatementDouglas Bowman and Das Narayandas.
SeriesReport / marketing Science Institute -- 01-110, Working paper
ContributionsNarayandas, Das., Marketing Science Institute.
ID Numbers
Open LibraryOL19618518M

Bowman, Doug, and Das Narayandas. “Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior.”Journal of Marketing Research (JMR) 38, no. 3 (August ). View Details; Narayandas, Das, and Elizabeth R. Caputo. “Case Study: Hunter Business Group: Team TBA.”. Start studying Small Business Chapters , Learn vocabulary, terms, and more with flashcards, games, and other study tools.

  Bowman, D. and D. Narayandas (). "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behaviour." Journal of Marketing Research Danaher, P. J., I. W. Wilson, et al. (). "A Comparison of Online and Offline Consumer Brand Loyalty." Marketing Science 22(4. Bowman, D. and Narayandas, D. () Managing Customer-initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-mouth Behavior. Journal of Marketing Research, , pp. Google Scholar Cross Ref; Brown, J. J. and Reingen, P. H. () Social Ties and Word-of-mouth Referral : DavisAlanah, KhazanchiDeepak.

  Managing customer‐initiated contacts with manufacturers: the impact on share of category requirements and word‐of‐mouth behavior Bowman, D.; Narayandas, D. Some new thoughts on conceptualizing perceived service quality: a hierarchical approachAuthor: Bodo Lang. managing web loyalty systems partners database selling strategy strategic customer experience analysis technologies journal solutions networks users organizations online You can write a book review and share your experiences. Other readers will always.


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Managing customer-initiated contacts with manufacturers by Douglas Bowman Download PDF EPUB FB2

Get this from a library. Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior. [Douglas Bowman; Das Narayandas; Marketing Science Institute.]. Managing marketing communications: Customer-initiated contact on Israeli Facebook brand pages Article in Qualitative Market Research ahead-of-print(ahead-of-print) January with 15 Reads.

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior 10 October | Journal of Marketing Research, Vol. 38, No. 3 A MARKET ORIENTED APPROACH TO AUSTRALIAN UNDERGRADUATE ECONOMICS EDUCATION: JUSTIFICATION AND EXPLANATIONCited by: Relationship marketing works Search for books with subject Relationship marketing Borrow.

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Accessible book, Protected DAISY. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior Douglas Bowman Associate Professor of Marketing, Goizueta Business School, Emory University.

The authors examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer and develop a framework to explain the impact of vendor performance during a CIC on a.

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / by: Papadopoulos, N. Published: () by: Papadopoulos, N. Published: ( Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior / by: Bowman, Douglas.

Published: () Great customer experience starts with product management. / by: LeMay, Matthew, Published: (). Bowman, D., and Narayandas, D., (), “Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior,” Journal of Marketing Research, 38(August), – Google Scholar | SAGE JournalsCited by: Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School.

He is currently the Senior Associate Dean, External Relations and Harvard Business Publishing. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay, (which honored him as a Distinguished Alumnus in ), a Post.

The Role of Research in Marketing Effective research is paramount in importance to ensuring a company’s product message connects with the appropriate audience. Marketing a product or service, whether it be to initially enter a market or to line extend an. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior Douglas Bowman and Das Narayandas Optimizing Television Program Schedules Using Choice Modeling Peter J.

Danaher and Donald F. Mawhinney Creating Local Brands in Multilingual International Markets. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior Jan 1, Douglas Bowman and Das Narayandas,Develops a model of behavioral outcomes (specified in terms of share of customer requirements and word-of-mouth) following customer-initiated contacts with.

Douglas Bowman has written: 'Managing customer-initiated contacts with manufacturers' -- subject(s): Consumer behavior, Consumer satisfaction, Consumer's preferences, Word-of-mouth advertising. 1.卢向华、冯越:《网络口碑的价值——基于在线餐馆点评的实证研究》, 《管理世界》年第7期。2.吴新慧、李小玲:《基于品牌概念管理的长期品牌形象研究》, 《现代商业》年第27期。3.郑加莲:《基于在线点评的饭店顾客行为意向研究》, 浙江大学硕士学位论文, 年。, Bui, T.

Bowman and D. Narayandas, Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of mouth behavior, Journal of Marketing Research, 38 (), doi: /jmkr Google Scholar [5]Cited by: The eight pillars are organisational attributes or practices that have a significant impact on the generation of WOM.

Each pillar is focused on a particular stakeholder group, which may vary in their role from case to case – we do not claim that the same constituencies influence WOM in all organisational by:   Bowman, D., & Narayandas, D.

Managing customer-initiated contacts with manufacturers: The impact of share of category requirements on word-of-mouth behavior. Journal of Marketing Research, 38(3), – Google ScholarCited by: 3. Bowman, Doug, and Das Narayandas.

"Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research 38 (August ).

Narayandas, Das, and Elizabeth R. Caputo. "Case Study: Hunter Business Group: Team TBA.". Bowman, D., Farley, J.U., Narayandas, D.: Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior. Journal of Marketing Resea – () CrossRef Google ScholarAuthor: Ananth Srinivasan, Liu Fangxing.

D. Bowman, D. NarayandasManaging customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior Journal of Cited by: Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior.

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